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Showing posts from December, 2019

The Internet: The Factual Candy Store (Post 6)

The standard of truth held dear by news media organizations and American culture has been diminished and often disregarded because of the rise of the internet. That is not to say that we were ever entirely truthful. While our version of democracy has always required a certain degree of transparency and communication, we have never shied away from propaganda and smear campaigns and rose-colored depictions of our own society (except when it was inconvenient). However, the internet has given way to a whole new form of communication and unprecedented access to information. People are free to choose whose writing they read and whose version of truth they listen to because there is an overwhelming variety of options and no time to listen to all of them. And this is bad. It opens new markets. Because we want to hear what we already believe, we seem to have reached the consensus that there is no longer a need for local papers and truthful news,

Why? (Post 5)

Social media baffles me. I, being the grandmotherly woman that I am, have tried to steer as far away from it as possible. However, it seems like a majority of the youth population has willingly embraced it as part of their lives. I do not understand why. Some of my friends, particularly those from ostracized groups, tend to use it as a way to connect with their communities. My queer friends who feel isolated at school use it to connect with others who share the same experiences in the hopes of feeling less alone. My Jewish friends use it to keep tabs on the people we've met at summer camp. Others use it as a convenient communication platform in the cases where iMessage doesn't suffice. But when I talk to most of the people my age about why they use social media, they say that they aren't totally sure. I've been told that it's just a part of culture. But I don't seem to grasp why is has to continue to be a part of the way we interact. What about the correl

Moms Demand Action (Gun Sense Campaign) (Post 4)

As a teenager, I am inclined to scoff at anything labeled as "Moms," but the gun sense campaign designed by Moms Demand Action is vivid and effective. They demand an emotional response and approach the issue of gun violence by appealing to common sense. The use of a darker, cooler tone in the lighting of each image sets the stage for a somber and serious discussion. The expressions on each of the models is dead and aloof - as if they are staring blankly into the distance where there is no future for their generation. In each image, the model on the left holds the thing that's been banned and the model on the right holds the assault rifle. While this creates a feeling of division on the imagery, it also serves as political commentary. By placing the assault rifle on the right, they are associating it with the political right (conservative - more likely to oppose gun control). By placing the items that have been banned on the left, they are associating policing o

"Loyalty beyond reason is where the profits lie." (Post 3)

Many of the ideas presented in  The Persuaders , a documentary on the advertising industry by Frontline PBS, both shocked me and rang alarmingly true. The line that struck me most was, "Loyalty beyond reason is where the profits lie." As sickening as this concept is, I think we can all accept that there's truth to it. Humans feel the need to be accepted, and when they're not receiving the validation they want from the people around them, they turn to something with which they can affiliate. This is where advertising is successful. Cults require social sacrifice and the worship of an immediately visible leader. Brands are simply more convenient. They require monetary sacrifice of a certain, specified amount, and you don't ever have to see the faces of the people whose pockets you're lining. And all the while, your affiliation with that brand gets you the social acceptance you have always longed for. When an individual becomes affiliated with a brand to t

Si Perfume - Giorgio Armani (Post 2)

Perfume campaigns are notoriously vague, and they often portray sexualized famous people trying to convince the commoners (us) that we will be beautiful once we smell good. This campaign, "Si by Giorgio Armani," takes a different approach. Its main message is that women should take control of their lives and just say, "SÌ." By using their perfume as a symbol of power rather than sex, they are riding the wave of feminism in popular culture and telling their viewers that women will finally have the autonomy and control we deserve the moment we walk through a cloud of their smell-fluid. Shockingly, I think this is absolute bullshit. First, the character in the commercial is very far removed from reality. The idea of freedom she embodies involves sky-diving, wearing couture in a shopping market, and stealing a man's jacket. Few sane people who would buy this perfume, i.e. their target demographic, have the money to go sky-diving, sport couture simply because the